When Dogs Could Hover Opels On Their Backs Cold Start
Purina realized that any cost-cutting to their dog food itself would be met with immediate pushback from consumers, who were unreceptive to previous Purina cost reduction efforts like dog food that was 70% sawdust and insect carcasses or dog food made with “canine protein.” So, they decided that the best approach to money saving was in the reduction of shipping costs, which is where Von Wisencocker’s work came in. The scientist developed a highly-concentrated material (the composition of which has been lost to time) that actually managed to repel gravity by measurable amounts....